How often have you wondered what traits and habits turn someone into “an original” – someone who succeeds in some way that makes them stand out, or even just someone who pursues their own interests without being concerned about what is considered as “normal”, or “cool”? How often have you wondered if you might be an “original” if you only did not have to work? This nonfiction offering, Originals: How Non-Conformists Move the World by Adam Grant, attempts to study individuals or businesses that cultivate new ground either successfully or not. There is, quite logically, an attempt to create a matrix of characteristics which might help you analyze whether or not you might be an original, and traits which might explode some myths about people we respect as originals. He includes examples from current culture to back up his points.
Originals may not have the traits you would expect them to have. For example, the author tells us, originals are often procrastinators who put off delivering their final product until the last minute, which gives them time for late developments. They do not accept failure but they often fail many times before they find an idea that works. Grant tells about the ups and downs of the Warby-Parker site creators of the online eye glass site. People thought buying eyeglasses online would never fly but this site is now quite successful. The authors tells us that these originals and, in fact, most of these risk-takers often do not give up their day jobs. It seems that leaping in one aspect of your life while maintaining stability in others areas seems to be the rule rather than the exception.
The author goes through many studies that have been conducted by business experts trying to discover what makes businesses succeed or fail. The Segway and the Polaroid camera are both examples of business products that lost ground because the creators did not want dissenters and hired only admirers who could not break the “bubble” that would have allowed the business to respond flexibly to cultural trends or be aware of market trends that should have been heeded.
I don’t know how exhaustive our knowledge of “originals” is as a result of what this author shares with us. Any attempt to quantify complex and many-faceted intangibles; to produce a list of causes that will produce a desired effect in order to bring about such a non-concrete outcome, is bound to be oversimplified. Adam Grant does not actually give us a list of methodologies to become originals, rather he attempts to explode the myths we already have about what conditions it takes to be such an inventor, creator, prime mover. However there is plenty of encouragement In Grant’s book for people who think that all Originals are uniformly productive and consistently confident. It is also interesting to see what areas are the focus of those who study businesses.
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